Sue Schardt

Sue Schardt

The Association of Independents in Radio’s Executive Director Sue Schardt is a respected veteran and award-winning producer with broad experience in public, commercial, community, and international media. She founded SchardtMEDIA Strategies in 1998 to focus on independent, ideas-driven projects and worked extensively with public media networks and leading stations and producers across the US. Over a two year period, SchardtMEDIA undertook and published the first benchmark research into the role and economic drivers of the independent producer sector in the US, Mapping Public Radio’s Independent Landscape: Key Findings, Critical Questions (2004) and Opportunities for Innovation (2006), laying important strategic groundwork for developing new directions for the industry.

She assumed leadership of the AIR, a growing, 850-member organisation in September 2007. AIR marks 2012 with the launch of Localore (airmediaworks.org/localore), an ambitious ten-city initiative designed to strengthen local station innovation capacity and plant seeds to take public media to more Americans. She is a frequent speaker and presenter at industry events in the US and abroad, including the Public Radio Program Director’s programming conference, Third Coast International Audio Festival Conference, the National Federation of Community Radio, the FCC’s Washington workshop on The Future of Media in the Digital Age, and the International Features Conference ‘Think Tank’ in Leipzig, Germany.

Schardt also serves as a Director on the Distribution and Interconnection Committee of the NPR board, sits on the advisory board of Native Voice One – the Native American Radio Service - and is an Artistic Advisor to NPR’s From the Top. She is a long-time music DJ on MIT’s free-form radio station WMBR in Cambridge, MA.